Discover the Secrets to Effective Online PR
Emotional Branding Design™
My proven Emotional Branding Design™ includes crucial branding elements you need to know to effectively promote your products and services, and to then translate those to support your revenue models. Publicity is far more effective with a strong Emotional Branding Design™ that creates loyalty, and strategically integrates your brand into your PR materials and over time, on relevant media outlets.
Creating your Emotional Profile™ is the secret to the "Tony Robbins" effect. Learn how to build a solid connection between your gift and what audiences experience on a deep emotional level.
Shift your messaging from what you do...to what your audience wants to feel. The more they see themselves in your work, the stronger they will connect with you. Connection builds loyalty.
We will cover these and more…
Clearly define your Emotional Microdemographic
Assess the true competitive landscape
Assess your current revenue models for strategic conversion and brand appeal
Clarify
Short Term Goals
Long Term Goals
Monetization Models
Exposure Strategies
Credibility Integration
Assess
Your Messaging – Tag Line
Website Look and Feel To Position Your Emotional Profile™
Call to Action to Support Revenue Models
Credibility Integration
Online Expert Positioning
Create
Expert Placement Positioning
Diversity of Placements to Reach Emotional Microdemographics
Credibility Positioning
Organic SEO Considerations
Traditional Media Targeting and Presentation Strategies
Content
Review Convertible Content Strategy
Design Your Strategic "Content Map" for Powerful Placements
Media Placement Strategy
Accuracy of Posting
Analysis – Alexa.com; Sign ups; Sales
Promotional Support; Cross Linking Integration
SEO Benefit
Expert Placement Option
Google Alert
Conversion Effect Strategy
Create Strong Branded Product Tie-Ins
Strategic Linking Systems
Adjust Your Emotional Profile as Your Business Grows
Leverage Media Exposure
Create Ongoing Brand Loyalty and Expansion
